Faster access, zero redundant steps now on SinglesPlus
Faster access, zero redundant steps now on SinglesPlus
Designing a scalable, user-centric system that dynamically adapts to user states, enabling efficient access to key actions.
Designing a scalable, user-centric system that dynamically adapts to user states, enabling efficient access to key actions.
COMPANY
SinglesPlus
SinglesPlus
YEAR
2025 - Present
2025 - Present
Context
Context
SinglesPlus is a community-driven platform for real-world connections, moving beyond swipe-based dating through curated events and meetups.
To address fragmented, manual user flows, this phase focused on redesigning the brand foundation and onboarding system, enabling a structured, scalable experience that builds trust, reduces friction, and supports product growth.
SinglesPlus is a community-driven platform for real-world connections, moving beyond swipe-based dating through curated events and meetups.
To address fragmented, manual user flows, this phase focused on redesigning the brand foundation and onboarding system, enabling a structured, scalable experience that builds trust, reduces friction, and supports product growth.
Understanding the problem
Existing System
User acquisition, registration, and verification were handled manually via Instagram, DMs, and on-ground events, with no centralized system.
Scaling Challenges
Fragmented data, inconsistent verification, and manual workflows limited reliability and scalability across users and geographies.
Product Shift
Rebranding to SinglesPlus came with a vision to expand the audience and evolve the product from an event-led model to a broader social and dating platform.
Opportunity
Build a centralized, scalable system with a dynamic onboarding experience for different user intents to enable consistency, trust, and future growth.
Understanding the problem
Existing System
User acquisition, registration, and verification were handled manually via Instagram, DMs, and on-ground events, with no centralized system.
Scaling Challenges
Fragmented data, inconsistent verification, and manual workflows limited reliability and scalability across users and geographies.
Product Shift
Rebranding to SinglesPlus came with a vision to expand the audience and evolve the product from an event-led model to a broader social and dating platform.
Opportunity
Build a centralized, scalable system with a dynamic onboarding experience for different user intents to enable consistency, trust, and future growth.
Product Shift
Rebranding to SinglesPlus came with a vision to expand the audience and evolve the product from an event-led model to a broader social and dating platform.
Opportunity
Build a centralized, scalable system with a dynamic onboarding experience for different user intents to enable consistency, trust, and future growth.
Reducing entry point friction
Reducing entry point friction
Onboarding couldn’t be treated as a single linear funnel. SinglesPlus had multiple entry points:
Onboarding couldn’t be treated as a single linear funnel. SinglesPlus had multiple entry points:
1
New users
New users
2
Registered event attendees
Registered event attendees
3
Returning users with incomplete profiles
4
Ticket purchasers without a profile
3
Returning users with incomplete profiles
4
Ticket purchasers without a profile
Designing one generic flow would either:
Ask too much from new users, or
Block high-intent users from quick access
We reframed onboarding as a state-based system rather than a checklist.
Designing one generic flow would either:
Ask too much from new users, or
Block high-intent users from quick access
We reframed onboarding as a state-based system rather than a checklist.
Approach
Prioritizing user intent
I mapped user states based on verification, existing data, and intent allowing onboarding to adapt dynamically without duplicating flows.
Prioritizing user intent
I mapped user states based on verification, existing data, and intent allowing onboarding to adapt dynamically without duplicating flows.
Designing for drop-off recovery
Designing for drop-off recovery
Social apps require detailed data, but early friction leads to drop-off. I structured onboarding into progressive, independently saved steps, enabling users to resume easily, recover from failures, and avoid re-entering data.
Social apps require detailed data, but early friction leads to drop-off. I structured onboarding into progressive, independently saved steps, enabling users to resume easily, recover from failures, and avoid re-entering data.
Edge cases were defined upfront to reduce ambiguity, with STOP pages introduced to enforce platform rules without blocking progress.
Edge cases were defined upfront to reduce ambiguity, with STOP pages introduced to enforce platform rules without blocking progress.
Visual Direction
Visual Direction
The visual direction focused on minimal noise, a modern UI suited for a mature audience, and conversational copy to reduce cognitive load.
The visual direction focused on minimal noise, a modern UI suited for a mature audience, and conversational copy to reduce cognitive load.
Brand redesign
Brand redesign
The old red palette felt jarring and evoked food-delivery branding. I retained red for brand continuity but refined it to a softer, cooler tone.
The old red palette felt jarring and evoked food-delivery branding. I retained red for brand continuity but refined it to a softer, cooler tone.
Before
Before
After
After
The logo was redesigned to align with the new brand identity, balancing a youthful tone with a contemporary aesthetic. The inverted “S” retains a sense of playfulness, while the two dots symbolize connection.
The logo was redesigned to align with the new brand identity, balancing a youthful tone with a contemporary aesthetic. The inverted “S” retains a sense of playfulness, while the two dots symbolize connection.
Iterations
Early designs used fully rounded, pill-shaped components. Feedback from the team indicated this felt overly playful. I refined the system to achieve more contemporary and structured components.
Designing for scale with a reliable design system
Before
Before
After
After
Iterations
Early designs used fully rounded, pill-shaped components. Feedback from the team indicated this felt overly playful. I refined the system to achieve more contemporary and structured components.
Designing for scale with a reliable design system
Outcome
Outcome
I delivered a state-driven onboarding system supporting multiple user paths, along with a scalable foundation that extends beyond onboarding into the full product experience.
I delivered a state-driven onboarding system supporting multiple user paths, along with a scalable foundation that extends beyond onboarding into the full product experience.
Next Steps
Next Steps
This phase marks the first foundational step in building SinglesPlus as a scalable product.
We plan to deepen onboarding personalization through user research and usability testing to validate and refine the experience.
Insights from this research will inform improvements in flow, prompts, and progression based on user intent.
In parallel, the team is defining the next steps to shape the complete product experience.
Stay tuned!
This phase marks the first foundational step in building SinglesPlus as a scalable product.
We plan to deepen onboarding personalization through user research and usability testing to validate and refine the experience.
Insights from this research will inform improvements in flow, prompts, and progression based on user intent.
In parallel, the team is defining the next steps to shape the complete product experience.
Stay tuned!